Our Stories

Rewind's story

Rewind is about choosing to stay.It’s about pausing when life feels overwhelming, when the pressure to keep moving forward becomes unbearable, and remembering that you don’t have to have everything...

Rewind's story

Rewind is about choosing to stay.It’s about pausing when life feels overwhelming, when the pressure to keep moving forward becomes unbearable, and remembering that you don’t have to have everything...

The Polaroid series

The Polaroid series

The Polaroid Series: A Still Frame in a Numb World My name is DJ Schaefer. I started the Polaroid Series because I noticed something was missing — not in fashion,...

The Polaroid series

The Polaroid Series: A Still Frame in a Numb World My name is DJ Schaefer. I started the Polaroid Series because I noticed something was missing — not in fashion,...

About me

My name is DJ Schaefer. I started oto Streetwear when I was 16, and now at 18, I’m on a mission — to redefine the meaning of individuality. Since I...

About me

My name is DJ Schaefer. I started oto Streetwear when I was 16, and now at 18, I’m on a mission — to redefine the meaning of individuality. Since I...

New updates

New updates

  What are Oto Points? Oto points are a loyalty program designed to reward customers for their purchases. For every $1 you spend, you earn 5 points. Once you accumulate...

New updates

  What are Oto Points? Oto points are a loyalty program designed to reward customers for their purchases. For every $1 you spend, you earn 5 points. Once you accumulate...