About me

My name is DJ Schaefer. I started oto Streetwear when I was 16, and now at 18, I’m on a mission — to redefine the meaning of individuality.

Since I was a kid, I hated the idea of being average. I never wanted to be just another face in the crowd. To prove I was different, I dedicated my life to sports. That was my identity for 17 years — the hard work, the practices, the workouts — all of it became who I was.

Once high school came to an end, so did my basketball career — and that devastated me. I had spent so much of my life tied to that sport, and suddenly it was just... over. But while one chapter closed, another opened. I’m now heading to Dominican University to play collegiate lacrosse and continue chasing greatness in a different way.

Throughout high school, especially from freshman to junior year, I slowly started to conform without even realizing it. I began following paths that weren’t mine, chasing dreams that didn’t belong to me, and shaping myself into someone I thought I had to be — just to fit in with the people around me.

Then came the start of senior year — my first big wake-up call. People started asking me what I wanted to do with my life… and I didn’t have an answer. So, I started researching career paths, looking for jobs I might be interested in, just to have a plan when I got to college.

But none of it felt right.

That’s when it clicked. I remembered how badly I wanted to work for myself. I didn’t want a normal life. I didn’t want a “safe” career path. I wanted to change the narrative — to build something that meant something. So I went all in.

I started saying it out loud:
"I want to live off my brand."
People would respond with, “Oh… but what about a real job?”
At first, I felt embarrassed. But then I stopped caring.

I started posting every day. I put my face in promo videos. I created more accounts, told stories, built visuals. Of course, I got made fun of — but I just kept going. And I’m still going. I’m not even close to where I want to be yet, but I’m in love with the journey.

I’m not doing this for attention. I’m not doing this to get rich.
I’m doing it to spread a message — that you don’t have to follow the crowd. That you have the same chance as anyone else to build the life you dream of.

This brand isn’t just clothing — it’s a reminder that you don’t have to settle for average.
You can be Outta The Ordinary.